The countdown to the high season has officially begun. With Black Friday looming and Christmas on the horizon predictions by online retail analysts suggest this will be one of the busiest times for warehouses across the UK.
With Black Friday to hit on November 29, 2019; hundreds of thousands of goods will be massively discounted, as shoppers get ready for the festive season. With many brands starting up to 7 days prior last year’s events, trends predict that this year many more online retailers will follow suit and start their promotional season early to cut through the masses.
“This massive spike in retail activity will no doubt bring fresh demand for seasonal retail staff, with vacancies available for warehousing roles such as picker and packers – we urge everyone in this industry to get ahead with their recruitment and resourcing strategy”.
Comments Helen Younger, Operations Director.
1 in 3 bought more items online in 2018, than 2017
Royal Mail Delivery Matters Christmas 2019 reported that from a sample of 1,501 online shoppers, 1 in 3 (33%) stated they bought more items online in 2018 than in 2017 and in 2018 the average online spend was up yet again, from £292 in 2017 to £324.
With consumers stating ‘the comfort of home’ as the single biggest reason why they shop online, click and collect came in with 24% of shoppers opting for this method. It’s clear that offering the choice of a local collection point is growing in popularity.
Warehousing resource hike to continue post-Christmas with ‘take back Thursday’
Our biggest prediction, is that it won’t stop there. January 2018 saw online returns increase by 80%, compared with the average number of returns per day in December post the festive season. Royal Mail coined this “Takeback Wednesday” in 2018 and predicted it to be the day most consumers will return unwanted Christmas gifts – they weren’t wrong.
Drapers (Fashion Industry Leaders) reported that clothing has the highest general returns rate, with 75% of consumers returning an item.
“According to our industry intelligence, approximately 60% of online shoppers will not use a retailer again if they have a difficult or delayed returns experience, which emphasises the importance for online retailers and their warehousing to get it right with resourcing.”
Talk to the resourcing experts
With our reliable and cost-effective recruitment solutions you can rest assured that your business will be able to cope with the demands of Black Friday, Christmas and this year, ‘take back Thursday” (26 December 2019).
At Orbital we specialise in providing flexible workplace cover and are seasoned experts at e-fulfilment and logistics warehousing recruitment. For sizeable operations, we are capable of locating our services onsite, aligning our recruitment practices with yours.
“With sites already located across the Midlands and further afield we have the operational nous to deliver the perfect solution for your logistics, warehouse or e-fulfilment business. We can be reactive, but we prefer to apply our industry insights which are advantageous in helping you to plan for the future.”