One in five British consumers are planning to spend more on their Christmas shopping this year than last and over half of these plan to do so online. With such a surge in online sales, is your business set up to cope with such high e–fulfilment demands?

Whilst an increase in online sales is clearly great news for any business, it will only reap the benefits if it is fully prepared to handle the higher order volume during the festive period.

Here are our top tips on how to cope with the Christmas rush…

Make your cut off points clear

Ensure your customers are aware of your final deadline dates for Christmas delivery as early as possible. Agree the cut off dates with your delivery providers in advance but be prepared to bring dates forward in the event of adverse weather conditions.

The impact of returns

Always consider the impact that customers returns could have on your business at this busy time of year. Particularly important for online retailers without a physical store, returns could have a big impact on your fulfilment strategy – especially if you are providing free postal returns. Make sure your returns policies are clearly communicated to customers and that you have the additional space and staff required to handle an increased number of returns.

Are you stocked up?

There’s nothing worse than an ‘out of stock’ status at this time sensitive time of year and its sure to drive your customers elsewhere to find what they are looking for. Reviews sales performance from the previous year to make realistic stock predictions and put a contingency plan in place should demand out strip supply.

Outsource your e-fulfilment to a specialist

Take away the worry and expense of increasing capacity to cope with Christmas by outsourcing your fulfilment needs to the experts at Orbital. With our help you can dramatically improve your efficiency and keep costs to a minimum; meeting your Christmas sales demands and ultimately keeping your customers happy.

Christmas Cover

With our reliable and cost effective recruitment solutions you can be assured that your business will meet the Christmas demands. At Orbital we specialise in providing flexible workplace cover and are seasoned experts at e-fulfilment and logistics warehousing recruitment.

Onsite Solutions

For larger operations it can be more effective for us to relocate to your site. We have a wealth of experience delivering bespoke onsite solutions and by working with you; we can develop a solution that is perfectly suited to your logistics, warehouse or e-fulfilment needs.

Contact us to find out more about our solutions and how we can help you fulfil the most successful Christmas sales period to date!

By Helen Younger

Orbital Recruitment are a supplier of personnel for both temporary and permanent vacancies to companies throughout the UK. A specialist in delivering bespoke recruitment solutions tailored to companies needs. Find out more about the recruitment services we offer or call 0333 323 2121 to speak to a consultant.