A few years ago Black Friday was unfamiliar to us Brits but as 2014 proved with scenes of utter mayhem, the concept has now well and truly made it across the pond.
The boosts for British businesses are obvious with digital consultancy firm Salmon predicting the UK’s first £1bn online shopping spend on Black Friday this year.
Many Businesses Reported Concerns over e-fulfilment Demands
Last years surge in sales threw traditional Christmas shopping patterns in to dismay and many businesses found themselves struggling to cope with demand particularly in the area of e-fulfilment.
According to a report by Hammerson/Conlumino, 65% of shoppers agreed or strongly agreed that retailers “were not well prepared enough to cope with the demand on Black Friday”.
John Munnelly, Head of Operations as John Lewis Magna Park National Distribution Centre has stated that Black Friday 2014 “took the centre close to capacity as, at times, it processed 2.6m orders during the peak moments of a day that saw £44m taken in orders, hitting £2m between midnight and 1am”.
Salmon have provided a checklist for ‘pre planning’ in the run up to Black Friday that advises retailers to thoroughly review their 2014 performance and make a realistic forecast and plan for peak trading. They urged companies to capacity test their websites and e-fulfilment centres and put contingency plans in place. Lastly, they advised to make sure operations teams are prepared and to have a strong communication plan in place for all personnel.
Black Friday falls on the 27th November 2015 with Cyber Monday on the 30th.
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With our reliable and cost effective recruitment solutions you can be assured that your business will be able to cope with the demands of Black Friday.
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Contact us to find out how we can help your business be #ReadyForBlackFriday
Source: Salmon 2015